CASE NR.1

Rebrand

Client: Weather Ready Farms

This project was to rebrand Weather Ready Farms - a business that seeks to educate farmers on more sustainable farming techniques.

Through design exploration and thorough research I was able to create a unique and modern logo that captures the essence of Weather Ready Farms. By using colors and imagery reminiscent of already well-known and loved brands in the farming industry, the logo is able to connect to audiences easier. The logo was able to showcase the business’s commitment to ecological harmony and technical advancements in farming by incorporating symbols that are related to sustainability. In total, these aspects that went into the design process helped create a visual narrative that easily allows viewers to understand and connect to Weather Ready Farms’s ideals.

Process