During a class assignment focusing on rebranding local businesses, I rebranded Dish Restaurant due to its close personal impact in my life. The goal in this rebrand was to enhance their existing charm. Even though I appreciate their current brand, I wanted to add more personality towards the brand while still keeping a classy and straightforward vibe. In illustrating the head chef, Rachel McGill, plating a dish, I aimed to emphasize the artistic aspect of their culinary expertise in a simple yet impactful approach. This visual concept not only nods to their culinary skill but adds a personal touch that creates a closer connection to the audience.
